Pinwheel is the official trade name of Emerchantbroker LLC, which is considered a leader in payment processing. The core principles that drive the organization is its commitment to having a strong foundation of “custom-built “ technologies that are dependable, protected, and that equip merchants to operate at the optimum level of effectiveness and efficiency.
Pinwheel is essentially, a payments company that zeroes in on local scalability.
An innovator in payment technologies, it focuses on online payments, multi-currency processing, and building solutions which are designed to give their customers the valuable tools they need to operate productively within their defined niche and industries.
The company’s primary goal is to provide exceptional service to a wide range of merchants. Their mission and their long-term goal is to continue to develop and innovate within the payment industry, originating new technologies that would facilitate the payment process for merchants.
To address the variety of merchant needs, the company oftentimes has created smaller, niched services, APIs, and applications. They have provided integrations, processing, or transferring data in order to solve a particular industry problem.
The offices are located in Rochester, Kent, UK, and are leaders in providers merchants with viable solutions for merchants based in both the UK and EU.
Pinwheel Pay was developed for the purpose of offering merchants advanced features such as 3D Secure, multi-currency conversion, and intelligent transaction routing. It is a simple, seamless system that, with just a few clicks, merchants can integrate with their online shops and other popular e-commerce platforms like Shopify.
Pinwheel Pay has been made accessible to Shopify merchants in both North America and globally. Offering a “true global payment solution”, it aims to offer support to a growing number of merchants living outside of the U.S. and Canada. During its second quarter, Pinwheel Pay is set to release exciting new features, including Bitcoin acceptance, and more than 100 alternative payment methods.
Some of the features included with Pinwheel pay are fraud prevention, Level One PCI Compliant, technology-focused, accessible APIs and SDK, and custom financial technology solutions.
The focus of Pinwheel is to eliminate the complexity out of the entire payment process. It strongly believes in creating the best possible experience for merchants.
Not only does it provide 3D Secure, but it also offers an entire suite of fraud tools so that merchants can keep fraudsters at bay.
Pinwheel also prides itself in not being like “the other guys”. Meaning, while other providers have taken on a “hands-off approach” in terms of customer support, the support staff at Pinwheel make themselves readily available for customer needs. This is a refreshing change from the current industry practice of staff being largely: unresponsive, with blatantly poor customer service, and basically unreachable.
Another selling point about Pinwheel is that it is integrated with most payment providers, and therefore accepts most major payment types. As their list of payment providers continue to grow, if a customer requires a payment solution, chances are high that they can deliver on that.
Reporting is as much about data as it is about feedback. It also puts the finger on your businesses’ pulse to determine its financial health. Pinwheel’s reporting system is based on providing only what is needed and required. They equip their customers with the tools necessary to access and produce the reports that are most useful and valuable to customers.
If mobile payment solutions are required, Pinwheel’s engineers are equipped and ready to integrate with most mobile payment solutions. They also offer custom payment solutions. Whatever the need, they have a solution that can suit your Android or iPhone application.
Some of their “Seamless Integrations” include: Intuit QuickBooks, WooCommerce, Shopify, Wix.com, PrestaShop, Magento, opencart, BigCommerce, 3dcart, and volusion.
Pinwheel’s venture into cryptocurrency processing is another feature that bears mentioning. As interest in digital currency continues to grow and gain popularity, Pinwheel is demonstrating a forward-thinking approach that will open new segments of the customer population for merchants.
It aims to educate merchants, who are not yet familiar with cryptocurrency, about the benefits of accepting it as an alternative form of payment. Some of the benefits they include on their website are: lowers cost, security, privacy, and more control over funds. In addition, Pinwheel outlines that chargebacks are a thing of the past since the transfer of funds from one digital wallet to another make the transaction recorded and thereby, nonreversible. Immediate access to funds is another powerful argument for choosing to adopt cryptocurrency as a viable payment option.
Plus, even though the customer makes their purchase using cryptocurrency, the actual funding being transferred back to the merchant’s bank account is in cash. It also allows instant and profitable transactions from around the globe without international fees or the need for currency conversions. A merchant simply needs to access payments using an internet-enabled computer or mobile device.
Pinwheel has enjoyed its share of recognition as it has been featured on popular sites such as Mashable, Forbes, The Huffington Post, and LinkedIn.