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Fraud Shield

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Tuesday, September 29th, 2020
Best Payment Providers

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What We Like

Pinwheel’s Fraud Shield is a free app that offers fraud analysis to warn you of potential fraudulent purchases, eliminating chargebacks.  The Fraud Prevention Tool allows the merchant to check if the persona’s IP address and the card can be located on a global list associated with fraud and a universal chargeback list, respectively.

What We Didn't Like

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Marketing

Sales

Support

Pricing

Overall

Overview

A leader in payment processing, Pinwheel is committed to delivering a solid foundation of “custom-built “ technologies that are reliable, protected, and ready to equip merchants to operate at the optimum level of performance and efficiency.

Pinwheel is known as an innovator in payment technologies, zeroing in on features such as online payments, multi-currency processing, and developing solutions designed to equip their customers with the necessary tools to deliver productively within their defined niche and industries.

The company’s primary mission is to provide exceptional customer service for a variety of merchants. Their long-term goal is to continue to develop and innovate within the payment industry, crafting new technologies that will further facilitate the payment process for merchants.

To respond to the assortment of merchant needs, the company has created smaller, niched services, APIs, and applications. They have provided solutions such as integrations, processing, or transferring data in order to tackle a specific industry problem.

With offices headquartered in Rochester, Kent, UK, Pinwheel is a leader in offering merchants with viable solutions for merchants based in both the UK and EU.

With over 12 years of expertise, working with 6,500 merchants in a wide range of industries as well as their corresponding transactions in the billions, Pinwheel has developed dependable models to swiftly identify the many faces of fraud.

Pinwheel’s newest app, Fraud Shield was developed, taking the merchant into account. Its device collector API develops a distinctive “digital persona” that activates “real-time analytics” to identify and halt fraud.

With advanced AI, Pinwheel’s Fraud Shield is trained to identify unusual or never-seen patterns. It is equipped to identify “complex and automated” fraud in a matter of milliseconds.

Pinwhee’s focus is to provide merchants with payments that are fast and fully equipped for fraud prevention. It is a necessary, comprehensive solution. With Pinwheel’s newest addition, the Fraud Shield app, merchants are equipped to assess risk and accept payments with confidence.

Another selling point about Pinwheel is that it is integrated with most payment providers, and therefore accepts most major payment types. As their list of payment providers continues to grow, if a customer requires a payment solution, chances are high that they can deliver on that.

Reporting is as much about data as it is about feedback. It also puts the finger on your businesses’ pulse to determine its financial health. Pinwheel’s reporting system is based on providing only what is needed and required. They equip their customers with the tools necessary to access and produce the reports that are most useful and valuable to customers.

Pinwheel has enjoyed its share of recognition as it has been featured on popular sites such as Mashable, Forbes, The Huffington Post, and LinkedIn.

Marketing

Pinwheel Pay offers its services exclusively through the Shopify App Store

It features two levels of pricing. The first, is the Free Plan. This plan allows the merchant to analyze their transactions. The merchant is also able to get risk recommendations such as low, medium, or high risk for fraud.

It also features a monthly plan. This monthly plan is only $10 per month. Under this plan, the merchant is also able to receive risk recommendations as well as analysis of transactions. Plus, they are able to customize their risk thresholds and set their own parameters. 

Honesty

Pinwheel is straightforward and transparent with the pricing of its products and offerings. Although there is not a lot of information about the company, there are virtually no complaints to be found about hidden fees or misleading tactics. This is definitely considered to be positive. 

Sales

Pinwheel has historically sought out significant and popular technology partners to offer more merchants a seamless integration and payment processing experience. Their current partnership with Shopify, one of the largest e-commerce platforms,  clearly demonstrates Pinwheel’s desire to offer the best options and features to its merchants.

Support

Pinwheel is committed to take a “hands on approach” with their customer service support.  The entire support staff at Pinwheel make themselves available for any problems or questions a customer may have. This is a marked difference from the typical industry practice of staff being mostly unresponsive and practically unreachable.

Pinwheel is available for contact by email and by phone.  

In order to take advantage of all the fraud protection benefits of Fraud Shield, merchants must currently have a Shopify store and a Pinwheel account.

Pricing

As previously mentioned, Pinwheel’s Fraud Shield pricing is straightforward and clearly advertises its pricing directly on the Shopify App Store.  Pinwheel offers two different pricing models. They offer Free and Monthly Pricing.

The Free Plan allows the merchant to analyze their transactions. The merchant is also able to get risk recommendations such as low, medium, or high risk for fraud.

The monthly plan is only $10 per month. Under this plan, the merchant is also able to receive risk recommendations as well as analysis of transactions. Plus, they are able to customize their risk thresholds and set their own parameters. 

It is important to note that all charges will be billed US dollars. If there are recurring charges, (that includes monthly and user-based charges), they will be billed every 30 days. 

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