MasterCard Launching 1st Mobile Wallet Gift Card in Europe

Friday, January 24th, 2020

MasterCard is rolling out its 1st digital gift card in Europe. It can be delivered directly to a mobile wallet. The new service is the result of MasterCard’s partnership with CleverCards and Appreciate Group plc. Let’s read further to know more.

Mobile Wallet Gift Card by MasterCard

This new card, which is completely digital, is the 1st card of this type in Europe. It’s come to give a revolutionary image to how this type of cards works in today’s increasingly mobile world. All the user needs is to add it to his/her mobile wallet and just tap and pay in-store, or make purchases over the internet right off the bat.

So, consumers can use this new card both online and in-store at over 6.400 outlets of 61 of the top retail brands in the UK. These include;

  • John Lewis
  • Topshop
  • TK Maxx
  • Waterstones
  • Debenhams
  • Ernest Jones and Argos
  • Restaurant Pizza Express.

However, you should never forget that electronic gift cards are a “favorite” target for online criminals. So, working with a secure and experienced payment processor is just a must. Who can help you with this? Well, just turn to a reliable payments-processor comparison specialist like

Best Payment Providers is dedicated to helping merchants get what they need fast and without challenges. Best Payment Providers is committed to offering the most honest snapshot of credit-card processors at the time of writing.

So, whether you’re interested in a mobile wallet or another payment solution, consider working with a trustworthy payment expert like that’s focused on terms, complaints, and integration.

What Else You Should Know

Back in September 2019, MasterCard partnered with Levi Strauss & Co., Marks & Spencer, VF Corporation and the Business for Social Responsibility with the purpose of delivering electronic payments to garment workers.

Now, after the partnership with the payments giant, CleverCards’ founder and CEO Kealan Lennon notes they’ve effectively designed a digital £50 note. Any party can instantly send and spend the latter electronically, across borders.

To sum up, MasterCard, CleverCards and Appreciate Group plc have teamed up to launch the 1st electronic gift card right to the user’s wallet in his/her mobile device. Users can send a gift card instantly by emailing, texting or using any messenger.

Leave a Reply

Your email address will not be published. Required fields are marked *