New Tech Partnership Promises Greater Transparency in Ecommerce

Monday, June 17th, 2019

A new tech partnership promises to bring greater transparency to UK ecommerce. Digital design agency, Sigma, and two leading ecommerce companies, Storm and InRiver, are aiming to deliver best-in-class ecommerce capability. At the same time, they are devoted to fostering a greater degree of responsibility, transparency and inclusivity in online customer experience.

Now more than ever before, e-commerce retailers need to obsess about user experience. Why? Because consumer expectations are higher than they have ever been – and growing. To grab and keep the user’s attention, it is critical that e-commerce stores dedicate themselves to keeping up with and implementing the latest in technology.

The Partnership

Sigma will offer an end-to-end solution. From user research, design and accessibility to solution implementation, content strategy and information architecture. Meanwhile, Storm Commerce will deliver an accessible, seamless user experience across multi devices and channels. InRiver promises to redefine the way ecommerce product marketers and merchandisers display and sell their products to drive engagement

Managing director at Sigma UK, Hilary Stephenson, says, “We take an inclusive approach to designing products and services so, through these new partnerships, we want to challenge less-scrupulous approaches and help clients build more engaging, trusted online shopping experiences for their customers.

“This extends from the content they publish, to the reassurance they provide during the transaction and the transparency they offer in their product information, terms, delivery and aftersales processes.”

Each year, consumer expectations change and grow. Here are just a few of the new user expectations ecommerce businesses should be aware of:

•  Flexible Payment Options – A plethora of payment options are available today, including PayPal, Amazon Pay, Apple Pay, Amex Express Checkout and more. Consumers expect to have multiple payment options that are flexible, fast and easy to use.
• Native Shopping Experience – Users spend a majority of their time on social media channels. More than ever, it’s important for ecommerce platforms to offer a native shopping experience to users on platforms like Facebook, Pinterest and Instagram.
• Storefront Apps – Surprisingly, users like to spend more time on storefront apps than mobile sites for shopping. Considering the better conversion rates, more and more retailers are using storefront apps.

The new tech partnership is a great example of companies coming together to make sure they do just that: surpass consumer expectations. Michael Hallberg, Storm CEO, says, “Our partnership with Sigma is a powerful example of how organisations can work together to amplify their impact.”

Likewise, Grant Maclnness, UK partner manager at InRiver, added, “We are thrilled to join the commerce alliance with Storm and Sigma. As consumers become increasingly more omnichannel, a holistic and seamless approach to e-commerce is critical to drive excellent customer experiences.”

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